Markup Calculator
Set a selling price from your cost and chosen markup. See the resulting profit margin alongside the price.
Your result
- Selling price
- $150.00
- Profit
- $50.00
- Profit margin
- 33.33%
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Currency selection changes formatting only. No exchange rates or market prices are supplied.
Formula
Price = cost × (1 + markup ÷ 100); margin = (price − cost) ÷ price × 100.
Worked example
The initial example uses the following assumptions. Its result is computed by the same engine as the calculator. Measurements are metric and money amounts use USD; these are illustrative inputs, not market prices.
- Cost per item
- 100
- Markup on cost (%)
- 50
- Selling price: $150.00
- Profit: $50.00
- Profit margin: 33.33%
Assumptions and limitations
Markup is applied to cost, not revenue. Include transaction or fulfilment expenses in cost where your pricing decision needs to cover them. No tax or exchange-rate calculation is applied.
Questions about this calculation
Does 50% markup mean 50% margin?
No. Marking a cost of 100 up to 150 gives a margin of 33.33%.
What if the cost is zero?
The calculated selling price and profit are zero. Margin is shown as undefined because revenue is zero.
Useful next steps
- Profit Margin Calculator
Find profit, profit margin and markup from revenue and costs. Compare the two percentages before setting a selling price.
- Break-even Calculator
Estimate the sales quantity needed to cover fixed and variable costs. Check each sale's contribution before planning a target.